How do I care less about what people think, and finally develop my voice?

I've been a professional photographer for almost a decade now and MAN would I be WAY further if I gave less f***s. Don't get me wrong.. I've had plenty of experience (I even had the privilege of photographing the wedding of a famous model... by myself... princesses were there) and I've tried many things, and accomplished an okay amount.But I think I've been so worried about what other people think, that I didn't totally develop my own voice.. And it feels stifling because it feels like it's too late. I know its not...... but... I feel defeated. How is anyone going to seek out my services if they don't see what I stand for? I have a fairly developed visual style, but no VOICE. I have a wide range of interests and opinions, but often overthink any kind of personal projects.Anyways.. I'm finally getting into a groove where I want to pursue things like 'photographing gardens' even though I'm not an older lady. I think I am caught up in trying to know what is trending, what people like, and mostly what people MY AGE are doing, and it is royally screwing me up, because I'm not classically 'cool' or super 'artsy' or doing things that get really popular in Instagram, but for some reason I hear their judgy voices in my head while I try to create.I'm paralyzed a little bit. Any helpful advice on giving less and less f***s? Sorry for all the angst via /r/photography https://ift.tt/2NpVI4a